It also important to consider this one unpalatable fact. Your album may be great. It may have nice songs, be well recorded etc. etc. but it simply may not be good enough to be anything more than an inde album that sells a few hundred copies. That’s Life! It’s a simple fact that record companies will listen to the first 20 seconds of a demo and then switch it off and consign the demo to the bin if it doesn’t make an instant impression.
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That’s not just A/R men either. Some years ago, a major label had so many demos that its A/R department couldn’t handle them all so it gave piles of demos to everyone, even the cleaners to sift through. Everyone ended up doing the same thing - if the CD didn’t make an instant impression, then it was “on to the next”.
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Sure, that may seem unfair, but if you’re the record label exec trawling thru thousands of demos, how would you do it? Again, I run a small inde label, so I know what it’s like.
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- I’m not suggesting you record your demo to send to a big label. I’m relating the story to hammer home the point that with so many people making music, all thinking theirs is “the best album ever”, that you have to be realistic - you probably have more chance of winning the UK lottery and the Euro lottery in the same week than getting a record deal!
- But that shouldn’t stop you!! Your demo should be well recorded and recorded well enough that you could press it and sell it yourself. In this day and age, that’s probably the best way forward. Sure, still send copy to record labels, but also remember that record labels will be looking for a lot, lot more than just the music. They’ll be looking for experience, an image, a malleable artist and lots more besides for today’s music industry.