Consumer Viewing Habits - Interactive TV In its broadest sense - the one promoted by the interactive industry - Interactive TV includes anything that allows consumers to have more control over their televisions. Video on demand, for example, lets users order up movies whenever they want, rather than wait for set start times. In the general sense, Interactive TV can mean any kind of interaction with the TV,
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whether through program guides, video on demand and more.
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Changing Viewing Habits - Interactive TV
Interactive TV has changed viewer habits by giving them more control over their television set. viewing day and night. These can include games, shopping applications, tickets, weather reports and the like. Digital video recorders are also considered interactive TV. They digitally record shows and may be programmed to select programs you might like to watch…. Imagine that! Your TV set now chooses shows for you to watch based on your viewing habits. What will they think of next?
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- What's so cool about interactive TV? It puts you in (almost) total control of your viewing experience. You can the change camera angles on sports events, games and order food. In its broadest sense - promoted by the interactive industry - interactive TV is anything that allows consumers to have more control over their televisions such as video on demand to watch your favorite movies whenever you want.
- Lean Back & Relax - Interactive TV